"Thinking, Fast and Slow" was written by Nobel laureate Daniel Kahneman and published in 2011

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 "Thinking, Fast and Slow" was written by Nobel laureate Daniel Kahneman and published in 2011.


The book is about the dual-process theory of the mind, which proposes that there are two distinct ways of thinking: "System 1" and "System 2."


System 1 is fast, automatic, and emotional, while System 2 is slower, more deliberative, and logical.


Kahneman argues that people often rely on System 1 thinking because it is faster and requires less effort, but this can lead to biases and errors in judgment.


The book discusses various biases and heuristics (mental shortcuts) that can affect decision-making, including the anchoring bias, the availability heuristic, and the framing effect.


The book also covers topics such as prospect theory (how people evaluate potential losses and gains), the role of emotion in decision-making, and the difference between intuitive and deliberate judgments.


Kahneman presents evidence from a variety of fields, including psychology, economics, and neuroscience, to support his ideas.


The book has received widespread praise and has been influential in the fields of psychology, economics, and behavioral finance.




"Thinking, Fast and Slow" has been translated into more than 25 languages and has sold over 1.5 million copies worldwide.


The book was the recipient of the National Academy of Sciences Best Book Award in 2012 and the Los Angeles Times Book Prize for Science and Technology in 2011.

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