22 Tit-bits from the book: THE 22 IMMUTABLE LAWS OF MARKETING

-

 22 Tit-bits from the book: THE 22 IMMUTABLE LAWS OF MARKETING


1. The Law of Leadership

It’s better to be first than it is to be better.


2. The Law of the Category

If you can’t be first in a category, set up a new category you can be first in.


3. The Law of the Mind

It’s better to be first in the mind than it is to be first in the marketplace


4. The Law of Perception

Marketing is not a battle of products, it’s a battle of perception.


5. The Law of Focus

The most powerful concept in marketing is owning a word in the prospect’s mind.


6. The Law of Exclusivity

Two companies cannot own the same word in the prospect’s mind.


7. The Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.


8. The Law of Duality

In the long run, every market becomes a two-horse race.


9. The Law of the Opposite

If you’re shooting for second place, your strategy is determined by the leader.


10. The Law of Division

Over time, a category will divide and become two or more categories.


11. The Law of Perspective

Marketing effects take place over an extended period of time.


12. The Law of Line Extension

There’s an irresistible pressure to extend the equity of a brand.


13. The Law of Sacrifice

You have to give up something in order to get something.


14. The Law of Attributes

For every attribute, there is an opposite, effective attribute.


15. The Law of Candor

When you admit a negative, the prospect will give you a positive.


16. The Law of Singularity

In each situation, only one move will produce substantial results.


17. The Law of Unpredictability

Unless you write your competitors’ plans, you can’t predict the future.


18. The Law of Success

Success often leads to arrogance, and arrogance to failure.


19. The Law of Failure

Failure is to be expected and accepted.


20. The Law of Hype

The situation is often the opposite of the way it appears in the press


21. The Law of Acceleration

Successful programs are not built on fads, they’re built on trends.


22. The Law of Resources

Without adequate funding an idea won’t get off the ground.




Comments

Post a Comment

Popular posts from this blog

Top 10 Lessons From the Book “Make Your Bed”

-
Image
 Top 10  Lessons From the Book “Make Your Bed” 1.Start Your Day with a Task Completed - Making the bed right was important as it showed discipline and attention to detail. ✅It shows you that the small wins matter and will encourage you to endure the work that you have ahead of you throughout the day. 2. You Can’t Go It Alone - If you want to change the world…find someone to help you paddle.” ✅In life, you will deal with many obstacles and will need help to get over them. 3.Only the Size of Your Heart Matters - If you want to change the world…measure a person by the size of their heart.” ✅Your will to succeed depends on how much heart you have. Nothing else matters, including your size, race, ethnicity, educational level, or social status. 4. Life’s Not Fair—Drive On! - It is easy to blame your lot in life on some outside force, to stop trying because you believe fate is against you. ✅Define yourself by how you overcome life’s unfairness. Do not complain or blame someone and mo...
Read more

5 Lessons I Learned From The Book ‘As a Man Thinketh’

-
Image
 5 Lessons I Learned From The Book ‘As a Man Thinketh’ 1) You Become What You Think You are what you are right now because of the thoughts you once had or have. If you want to change yourself, you should first start with changing your thoughts. All the actions of man arise from the hidden seeds of thoughts. Just with the right choice and application of thought, man can ascend to divine perfection; while with wrong choice and application of thought, he can rise below the level of the beast. Good thoughts and results can never produce bad results; bad thoughts and actions can never produce good results.  2)Your Mind is Like a Garden The author creates an analogy of our mind with the garden. We either choose to cultivate our mind wisely or let it run wild. If we don’t plant the seeds of beautiful flowers in our garden, the garden will itself produce some useless weeds. Just as the gardener weeds out all unnecessary plants it is the responsibility of every individual to plant the ...
Read more

10 Quotes from "Building A Second Brain" by Tiago Forte.

-
Image
  10 Quotes from "Building A Second Brain" by Tiago Forte. 1. "Your professional success and quality of life depend directly on your ability to manage information effectively." 2. "Before we do anything with our ideas, we have to 'off-load' them from our minds and put them into concrete form. Only when we declutter our brain of complex ideas can we think clearly and start to work with those ideas effectively." 3. "Once our thoughts are outside our head, we can examine them, play with them, and make them better. It's like a shortcut to realizing the full potential of the thoughts driving through our minds." 4. "Information becomes knowledge–personal, embodied, verified–only when we put it to use. You gain confidence in what you know only when you know that it works." 5. "Every time you take a note, ask yourself, 'How can I make this as useful as possible for my future self?' That question will lead you to annotat...
Read more